How increased online traffic boosts in-store footfall

Making online work

“A well-rested world is a better world.” That’s Auping’s philosophy in a nutshell. As the market leader in premium beds and mattresses, Auping is the number one reference for a good night’s sleep.

Driven by passion and curiosity, Auping has a century-long tradition of perfecting their customer’s night rest. In dozens of stores across the country, they seek to inspire their customers with expert advice. But how do you get this message across in a digital-first world?

That’s where Handlangers came in. Propelling Auping into the reality of 2020 omnichannel marketing was our main mission. How we made it work? By creating a seamless online-to-offline customer experience, combining compelling social content and online marketing strategy.

Stepping up the online game

Try before you buy. It’s the golden rule for purchasing a mattress or a bed. So, as a quality retailer, Auping depends on providing their customers with in-store advice.

Getting online prospects to cross over from the digital realm to the physical world was our biggest challenge. With the right mix of content creation and demand generation, we made it happen. Here’s how we boosted online traffic to get more in-store footfall:

A compelling demand generation and online advertising strategy 
A segmentation strategy based on different buyer personas and the Auping portfolio 
Better and more specific targeting for more cost-effectiveness and higher conversion rates 
Real-time reporting and a user-friendly dashboard for day-to-day and long-term optimisations

See what online marketing can do for you?

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+32 (0)9 2788437

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