Engage your target audience and show them how your company and your solutions can solve their problems. Create awareness and fill the funnel.
Demand generation is the first step in an effective marketing strategy, so let’s determine triggers and USPs, and how to communicate them in a structured, effective way.
How do we make campaigns succesful? All our methodologies (eg. account-based marketing (ABM), inbound marketing automation (IMA), …) share the same goal: qualitative lead generation. The fundamentals of these solutions are based on the development of our own marketing frameworks.
- Lead generation & nurturing
- Inbound marketing automation
- Account-based Marketing
- Persona creation
- Customer journeys
Inbound marketing automation
We help to engage, enable and empower organisations to accelerate revenue with integrated content marketing solutions.
The fundamentals of these solutions are based on the development of our marketing framework. We call it ‘Inbound Marketing Automation’.
The core idea: Reach your target audience and help them learn how your company and its solutions can solve their problems. That way, you can generate demand and accelerate growth.
Account-based marketing automation
Today’s marketing stacks are built around the ‘lead’, the individual buyer who progresses along your funnel until he or she is ready to buy.
But in lots of cases, the buyer is not a single person. He or she is part of a buying team. And the bigger the deal, the more people, departments and disciplines get involved. That’s why so many B2B companies have hit a wall with their demand generation efforts.
We’re not always marketing and selling to a lead. That’s where account-based marketing kicks in, selling to an account.
+32 (0)9 2788437
Lange Violettestraat 94
+32 (0)9 2788437
Megalomaan bv – Handlangers
1101 CT Amsterdam
+31 (0)20 3085150