Go to market strategy
Jump-starting an innovative new product line
When brand strategy meets retail strategy, great things happen
Greenway is a pioneer in plant-based cuisine. Their passion? Creating feel-good food. Food that feels right and tastes good.
2019 was a big year for Greenway. The past year, they launched a new line of 100% plant-based products: the Greenway Burger, Mince & Chipolata. To get the word out, they went looking for a launchpad to convince the public of their unique flavours.
At Handlangers, we did what we do best: strategy. Combining brand strategy with retail marketing, we turned their product launches into a staggering success. And to boost restaurant visits, we focussed on social media messaging and advertising.
Striking the right balance
Greenway has a lot to say. But how do you convey this message to the right target audience? We devised a content strategy that fuses different key topics. From unique flavours to plant-based food and sustainability: our copy hits all the right notes.
Award-winning product marketing for unforgettable experiences
When the Greenway Burger was voted Product of the Year 2019, we knew we had to create an award-winning marketing campaign, too.
With the right strategy in place, our creatives designed a marketing campaign with Greenway’s unique brand identity written all over it. Photography, illustration and typography were matched seamlessly to create a captivating customer experience.
Our ultimate tactic? Video!
Big, bigger, biggest. Video is big, and it’s changing today’s marketing landscape. To start off Greenway’s marketing campaigns with a bang, we needed a compelling video strategy. With our visual storytelling agency Beeldenstormers, we created powerful videos that picture Greenway’s unique concept and flavours.
+32 (0)9 2788437
Lange Violettestraat 94
+32 (0)9 2788437
Megalomaan bv – Handlangers
1101 CT Amsterdam
+31 (0)20 3085150