Contact us

hello@handlangers.be
+32 (0)9 2788437

Offices

BELGIUM

Handlangers bvba
Lange Violettestraat 94
9000 GENT
+32 (0)9 2788437

THE NETHERLANDS

Megalomaan bv – Handlangers
Herikerbergweg 292
1101 CT Amsterdam
+31 (0)20 3085150

Go to market strategy
scroll for more

Jump-starting an innovative new product line

When brand strategy meets retail strategy, great things happen

Greenway is a pioneer in plant-based cuisine. Their passion? Creating feel-good food. Food that feels right and tastes good.

2019 was a big year for Greenway. The past year, they launched a new line of 100% plant-based products: the Greenway Burger, Mince & Chipolata. To get the word out, they went looking for a launchpad to convince the public of their unique flavours.

At Handlangers, we did what we do best: strategy. Combining brand strategy with retail marketing, we turned their product launches into a staggering success. And to boost restaurant visits, we focussed on social media messaging and advertising.

Striking the right balance

Greenway has a lot to say. But how do you convey this message to the right target audience? We devised a content strategy that fuses different key topics. From unique flavours to plant-based food and sustainability: our copy hits all the right notes.

Award-winning product marketing for unforgettable experiences

When the Greenway Burger was voted Product of the Year 2019, we knew we had to create an award-winning marketing campaign, too.

With the right strategy in place, our creatives designed a marketing campaign with Greenway’s unique brand identity written all over it. Photography, illustration and typography were matched seamlessly to create a captivating customer experience.

Our ultimate tactic? Video!

Big, bigger, biggest. Video is big, and it’s changing today’s marketing landscape. To start off Greenway’s marketing campaigns with a bang, we needed a compelling video strategy. With our visual storytelling agency Beeldenstormers, we created powerful videos that picture Greenway’s unique concept and flavours.

Go to market? We’re in!

Let’s have a chat

Have you got a project or idea you want to discuss?

Let's talk

Contact us

hello@handlangers.com
+32 (0)9 2788437

Offices

BELGIUM

Handlangers bvba
Lange Violettestraat 94
9000 GENT
+32 (0)9 2788437

THE NETHERLANDS

Megalomaan bv – Handlangers
Herikerbergweg 292
1101 CT Amsterdam
+31 (0)20 3085150

© 2019 Handlangers - Privacy policy - Terms and conditions