Contact us
+32 (0)9 2788437



Handlangers bvba
Lange Violettestraat 94
9000 GENT
+32 (0)9 2788437


Megalomaan bv – Handlangers
B. Building
Johan Huizingalaan 763A
1066VH Amsterdam
+31 (0)20 2614703

Channel marketing
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How we create hundreds of campaigns for HPE’s partners

Handlangers, marketing service agency for the Benelux region

Hewlett Packard Enterprise is committed to investing and supporting its channel partners in the planning and execution of co-marketing activities to drive demand generation and sales opportunities.

As part of this commitment, HPE has established a global Marketing Services Agency (MSA) network that delivers measurable and effective co-marketing campaigns for local partners.

HPE Marketing Services Agencies provide best-in-class marketing services and deliver a full range of B2B marketing services to the local partners, enabling them to drive effective demand and lead generation marketing programs funded or co-funded with HPE Market Development Funds (MDF).

So, what’s the role of an MSA?

An HPE MSA works on behalf of the local partners and provides access to a full range of B2B marketing services that help drive effective demand and lead generation that is aligned with both the partner’s priorities and those of HPE. HPE MSAs operate in over 45 countries and have been carefully selected for their strong capabilities in the following areas:

  • Robust knowledge of B2B marketing best practices
  • Ability to engage with channel partners to address their individual needs
  • Market competitive pricing
  • Execution and operational capabilities
  • Effective lead generation for HPE products and solutions co-marketed with partners
  • Commitment to return on investment measurements

A lean, mean channel marketing machine

How do you run dozens of effective campaigns simultaneously for a wide variety of partners across three countries?

It’s all about structure, strategy and effort. Lots of effort.

Channel marketing services

Handlangers helps brands to get the most out of their channel partner activities.
We develop co-marketing programs that deliver measurable and effective integrated campaigns.

  • Value proposition workshop
  • Development custom marketing plan
  • Acquisition strategy
  • Marketing workshops & coaching
  • Development of partner toolkits & programs
Demand generation
  • Lead generation & nurturing
  • Marketing automation
  • Account based marketing
  • Persona creation
  • Customer journeys
  • Content strategy & creation
  • Inbound marketing support
  • Reference marketing
  • Social media management
  • Direct mailing
Event management
  • Sales events
  • Webinars
  • 3rd party event support
Data and reporting
  • Data acquisition
  • Data cleanup & enrichment
  • ROI reporting
  • Custom dashboard development
Digital marketing
  • Search advertising
  • Social advertising
  • Online advertising
  • SEO / SEM

We service over 50 different channel partners in three different countries

  • Hundreds of multi-channel lead generation and nurturing campaigns
  • Account-based marketing campaigns with personalised content.
  • Specialised content creation: from buyer’s guides to whitepapers, animations and infographics.

A reliable backbone for HPE marketing and communication

Every country’s different, and translating corporate content to a local context is often a challenge. Handlangers supports HPE to make their messages, launches, news and events resonate with local markets.

  • Sales enablement campaigns
  • Product launches and launch communication
  • Incentive programs
  • Events, webinars, and training sessions
  • Marketing automation enabled content platform

Want to talk about channel marketing?

Let’s have a chat

Have you got a project or idea you want to discuss?

Let's talk

Contact us
+32 (0)9 2788437



Handlangers bvba
Lange Violettestraat 94
9000 GENT
+32 (0)9 2788437


Megalomaan bv – Handlangers
B. Building
Johan Huizingalaan 763A
1066VH Amsterdam
+32 (0)9 2788437

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