How we create hundreds of campaigns for HPE’s partners
Handlangers, marketing service agency for the Benelux region
Hewlett Packard Enterprise is committed to investing and supporting its channel partners in the planning and execution of co-marketing activities to drive demand generation and sales opportunities.
HPE Marketing Services Agencies provide best-in-class marketing services and deliver a full range of B2B marketing services to the local partners, enabling them to drive effective demand and lead generation marketing programs funded or co-funded with HPE Market Development Funds (MDF).
So, what’s the role of an MSA?
An HPE MSA works on behalf of the local partners and provides access to a full range of B2B marketing services that help drive effective demand and lead generation that is aligned with both the partner’s priorities and those of HPE. HPE MSAs operate in over 45 countries and have been carefully selected for their strong capabilities in the following areas:
- Robust knowledge of B2B marketing best practices
- Ability to engage with channel partners to address their individual needs
- Market competitive pricing
- Execution and operational capabilities
- Effective lead generation for HPE products and solutions co-marketed with partners
- Commitment to return on investment measurements
A lean, mean channel marketing machine
How do you run dozens of effective campaigns simultaneously for a wide variety of partners across three countries?
It’s all about structure, strategy and effort. Lots of effort.
Channel marketing services
Handlangers helps brands to get the most out of their channel partner activities.
We develop co-marketing programs that deliver measurable and effective integrated campaigns.
- Value proposition workshop
- Development custom marketing plan
- Acquisition strategy
- Marketing workshops & coaching
- Development of partner toolkits & programs
- Lead generation & nurturing
- Marketing automation
- Account based marketing
- Persona creation
- Customer journeys
- Content strategy & creation
- Inbound marketing support
- Reference marketing
- Social media management
- Direct mailing
- Sales events
- 3rd party event support
Data and reporting
- Data acquisition
- Data cleanup & enrichment
- ROI reporting
- Custom dashboard development
- Search advertising
- Social advertising
- Online advertising
- SEO / SEM
We service over 50 different channel partners in three different countries
- Hundreds of multi-channel lead generation and nurturing campaigns
- Account-based marketing campaigns with personalised content.
- Specialised content creation: from buyer’s guides to whitepapers, animations and infographics.
A reliable backbone for HPE marketing and communication
Every country’s different, and translating corporate content to a local context is often a challenge. Handlangers supports HPE to make their messages, launches, news and events resonate with local markets.
- Sales enablement campaigns
- Product launches and launch communication
- Incentive programs
- Events, webinars, and training sessions
- Marketing automation enabled content platform
+32 (0)9 2788437
Lange Violettestraat 94
+32 (0)9 2788437
Megalomaan bv – Handlangers
1101 CT Amsterdam
+31 (0)20 3085150