Marketing strategy and branding
A fresh look and new tactics for the number one honey brand
Meli and Handlangers, a unique partnership from the very beginning
When we say honey, you say Meli. Since the founding of the company in 1925, Meli has truly become a household name. With its unique flavour and rich history, the brand has conquered a spot on the shelves of many Belgian homes.
Meli’s history started more than 75 years ago in the small town of Veurne. Driven by an incredible passion for taste and quality, the company soon became the number one producer of honey in the Benelux region. To this day, innovation and sustainable development are at the core of the Meli brand.
Meli was a Handlangers partner from the very beginning. From initial rebranding to content marketing and offline, online and social advertising. We pulled out all the stops.
Visual storytelling makes the difference
A new product launch, a delicious recipe, … The power of communication revolves around on the power of images. At Handlangers, we seek to touch consumers with the right visual. Static or moving.
The simplicity of communication.
We love it, Meli loves it.
How do you effectively convey the right story to the right audience? How do you translate a complex message into something people understand instantly? Those are the challenges we love.
From the initial concept to finished animations and images. Our creatives master every theme and product.
Belgium’s leading honey company deserves a leading website. We came up with an ideal mix of inspiration and information with a fresh honey glaze.
Marketing automation? Check. That’s how we turn honey lovers into brand ambassadors.
Above the line campaigns. Branding, branding, branding.
To keep the Meli brand fresh, Handlangers creates captivating above the line campaigns for radio and TV. From the initial concept to production support, media selection and booking. We take care of the whole package.
Meli and its honey products are incredibly versatile. That’s what we need to communicate. Inspirational recipes, top topicals, clever animations, video and photography. We’ve done it all.
The Handlangers content marketing team is running full speed for Meli. We take advantage of every opportunity to put the brand in the spotlight. With the strategic content calendar as a foundation, we create compelling content all year round.
+32 (0)9 2788437
Lange Violettestraat 94
+32 (0)9 2788437
Megalomaan bv – Handlangers
Johan Huizingalaan 763A
+31 (0)20 2614703